Ideas, trends, and experiences in marketing, design and promotional campaigns by Mateya Lotric.

Sunshine Coast Marketing blog post: How to build trust with great content
Mateya Lotric

How to build trust with great content

In order for people to get to know your business, products and services, you need to share content. There is no doubt about it. However, it will depend on the type of content you share, whether people will trust your business and buy from you.

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brand activation example
Mateya Lotric

What is a Brand Activation?

What is brand activation and why you need it? Brand activation essentially means introducing your brand or a product to the market. The goal of this marketing action is to gain brand awareness and engagement

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colour psychology
Mateya Lotric

The Psychology of Colours in Marketing

Colours are very influential when people make purchasing decisions, therefore it is very important to use colours in marketing wisely. Particularly in packaging design, colour is one of the most important elements to use. As

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