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Ideas, trends, and experiences in marketing, design and promotional campaigns by Mateya Lotric.

brand activation example
Marketing
Mateya Lotric

What is a Brand Activation?

What is brand activation and why you need it? Brand activation essentially means introducing your brand or a product to the market. The goal of this marketing action is to gain brand awareness and engagement

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colour psychology
Mateya Lotric

The Psychology of Colours in Marketing

Colours are very influential when people make purchasing decisions, therefore it is very important to use colours in marketing wisely. Particularly in packaging design, colour is one of the most important elements to use. As

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